What we do

We take a user-centred, design-led approach to solving problems with our customers and their audiences. From co-design, prototyping and usability testing, through to the full design, build and optimisation of accessible digital products and services. We specialise in working with real users with diverse abilities and ranging digital skills, to make sure our work is informed, inclusive and impactful.

Get in touch
A white room with screenshot posters and post its stuck on the walls. Five people are sat around a white table. They are all looking at a large screen mounted on one of the walls.


From framing problems through user research, to co-design and inclusive usability testing, we help you prototype your product and service ideas quickly, so you can learn from your intended audience.

We support this through technical discovery, so you have an early view of what's feasible. We have an adaptable, iterative research framework that allows us to include your audience throughout, either to help you define new products and services or to optimise what you already have.


More about research


We help take research, ideas, assets, and branding into meaningful designs informed by your users and your business goals.

We engage people in design workshops, create and test prototypes with your intended audience, and work in an inclusive, accessible way throughout. Coupled with taking designs into the development phase on our projects, we work with you to build pattern libraries and design systems, working collaboratively with your in-house teams.

More about design


Our technical team specialises in .NET-based application and web development, with expertise in content management systems, database design, web and mobile architecture.

We can improve or upgrade your existing sites and apps, or architect and build new products. We are expert in agile delivery and our service desk provides on-going, data-driven maintenance to optimise your sites and applications.

More about build


Our service desk provides incident management and proactive optimisation for your products. Our DevOps approach means we look at efficiency through continuous integration and deployment.

We can advise on infrastructure and scalable hosting, as well as providing support, patching, updates and upgrades. We also help you manage data-driven change through analytics, A/B testing, web performance assessments, competitor reviews, and accessibility audits.

More about support

Clients we're working with

Mind logo Mind
AstraZeneca logo AstraZeneca
NHS Digital logo NHS Digital
Diversity Role Models logo Diversity Role Models
Alexander Dennis logo Alexander Dennis
Royal London logo Royal London
Department for Education logo Department for Education
NIHR BioResource logo NIHR BioResource
Odeon Cinemas Group logo Odeon Cinemas Group
minPension logo minPension
LGC logo LGC

Get in touch

If you would like to work with our team on your project, email us at hello@designedbysigma.com or call one of our offices: Macclesfield on +44 (0)1625 427718, or Cambridge on +44 (0)1223 451411